Ginsbury introduce Kyocera Super Wide View (SWV) TFTs

Date: Mon 20th May 2013

Ginsbury introduce Kyocera Super Wide View (SWV) TFTs

SWV TFTs provide wider viewing angles and maintain colour accuracy


Rochester, UK. 20th May 2013. Ginsbury, the specialist display distributor, has announced the introduction of a new family of Kyocera TFT LCD displays featuring Kyocera’s innovative Super Wide View (SWV) technology. Developed to provide superior image quality and wide viewing angles, Super Wide View achieves a viewing angle of greater than 170° and ensures that the colour fidelity of the display image is accurately represented when viewed from any direction.


Kyocera’s SWV technology aligns the liquid crystal cells in a horizontal direction so that the liquid crystal molecules rotate in parallel to the plane of the display panel instead of perpendicular to it. This technique reduces the amount of light scattered in the LCD cell. SWV offers an 85 degree viewing angle in all directions (left/right, top/bottom) due to the use of new materials and a redesigned LCD cell structure replacing the traditional twisted nematic (TN) structure.


Neville Milward, Director, Ginsbury commented, “We believe Kyocera’s Super Wide View is a great enabling technology for applications that require accurate and consistent colour and image reproduction. With wide viewing angles maintained TFT LCDs with SWV technology are ideally suited for many industrial, in-vehicle or medical applications where the display maybe viewed ‘off axis’ away from the perpendicular.”


Kyocera’s SWV technology helps to resolve the colour shifting problems inherent in traditional twisted nematic (TN) displays. TN displays can suffer from limited viewing angles, and colours can shift when the display is viewed off-perpendicular. In the vertical direction, colours can shift to the extent that they will invert past a known viewing angle. 


The new SWV product range from Kyocera includes the following display modules: 7.0” WVGA, 8.4” SVGA, 8.5” WVGA, 10.4” SVGA and 12.1” SVGA. All SWV display modules feature long life LED backlights with high brightness capability.


Typical applications range from medical, instrumentation, industrial and in-vehicle. Kyocera SWV TFT LCD modules are available from Ginsbury immediately.



About Ginsbury Electronics

Ginsbury Electronics is a specialist flat panel display distributor. Ginsbury can offer a comprehensive range of off-the-shelf display and monitor solutions or provide fully integrated turnkey display solutions for diverse and demanding applications. An engineering driven, customer focussed business, Ginsbury is able to provide exemplary levels of technical, product and logistical support to specialised and emerging vertical markets. Ginsbury supplies display products and solutions to industrial, commercial, retail and military markets throughout the UK and Europe. Ginsbury is an ISO9000 and AS9120 approved company. For further information on Ginsbury products and solutions, please visit


For further details please contact:

Ginsbury Electronics Ltd

4 Exeter House, Beaufort Court

Sir Thomas Longley Road


Kent ME2 4FE



tel: 01634 298900


Media/Press Contact:

Mark Dalton

ReVis Solutions – Marketing Communications


tel: 01787 372845

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